:root {
  --ink: #050505;
  --charcoal: #211f20;
  --paper: #f7f8f3;
  --muted: #737774;
  --line: #dedfd8;
  --red: #a32020;
  --red-dark: #7f1718;
  --grey: #9fa3a0;
  --cream: #eef1ea;
  --white: #ffffff;
  --shadow: 0 24px 70px rgba(5, 5, 5, 0.14);
}

* { box-sizing: border-box; }
html {
  scroll-behavior: smooth;
  scroll-padding-top: 250px;
}
[id] { scroll-margin-top: 250px; }
body {
  margin: 0;
  color: var(--ink);
  background: var(--paper);
  font-family: "DM Sans", Arial, sans-serif;
  font-size: 16px;
  line-height: 1.55;
}

img { max-width: 100%; display: block; }
a { color: inherit; text-decoration: none; }
.skip-link {
  position: absolute;
  left: -999px;
  top: 0;
  z-index: 30;
  background: var(--ink);
  color: var(--white);
  padding: 12px 16px;
}
.skip-link:focus { left: 12px; }

.site-header {
  position: sticky;
  top: 0;
  z-index: 20;
  background: rgba(247, 248, 243, 0.94);
  border-bottom: 1px solid rgba(5, 5, 5, 0.08);
  backdrop-filter: blur(18px);
}
.top-strip {
  display: flex;
  justify-content: center;
  gap: 22px;
  padding: 8px 20px;
  color: var(--white);
  background: var(--red-dark);
  font-size: 13px;
}
.nav-shell {
  position: relative;
  width: min(1240px, calc(100% - 40px));
  margin: 0 auto;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
  padding: 14px 0;
}
.nav-shell::before {
  display: none;
}
.brand {
  display: inline-flex;
  align-items: center;
  gap: 14px;
  min-width: max-content;
  flex: 0 0 auto;
}
.brand-logo {
  width: 196px;
  height: auto;
  max-height: none;
  object-fit: contain;
}
.brand-mark {
  display: grid;
  place-items: center;
  width: 48px;
  height: 48px;
  border: 2px solid var(--ink);
  border-radius: 50%;
  font-weight: 800;
  letter-spacing: 0;
}
.site-nav {
  display: flex;
  align-items: center;
  gap: 10px;
  color: #34343a;
  font-size: 14px;
  font-weight: 700;
}
.site-nav li {
  display: inline-flex;
  margin: 0;
  padding: 0;
  list-style: none;
}
.site-nav a {
  display: inline-flex;
  align-items: center;
  min-height: 44px;
  padding: 12px 8px;
  border-radius: 999px;
  line-height: 1.05;
  white-space: nowrap;
  transition: color 180ms ease, background 180ms ease, transform 180ms ease;
}
.site-nav a:hover {
  color: var(--red-dark);
  background: rgba(163, 32, 32, 0.08);
}
.nav-cta,
.button {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: 56px;
  width: fit-content;
  max-width: 100%;
  padding: 16px 28px;
  border-radius: 999px;
  border: 1.5px solid var(--ink);
  font: inherit;
  font-weight: 850;
  line-height: 1.05;
  letter-spacing: 0;
  text-align: center;
  white-space: nowrap;
  transition:
    transform 180ms ease,
    box-shadow 180ms ease,
    color 180ms ease,
    background 180ms ease,
    border-color 180ms ease;
}
.nav-cta {
  min-height: 58px;
  padding: 18px 32px;
  color: var(--white);
  background: var(--ink);
  border-color: var(--ink);
  box-shadow: 0 16px 34px rgba(5, 5, 5, 0.18), inset 0 0 0 1px rgba(255, 255, 255, 0.08);
}
.site-nav .nav-cta {
  min-height: 58px;
  padding: 18px 32px;
  color: var(--white);
  background: var(--ink);
}
.nav-cta:hover,
.button-primary:hover,
.button-dark:hover { background: var(--red); border-color: var(--red); }
.nav-cta:hover,
.button:hover { transform: translateY(-2px); }
.nav-cta:active,
.button:active { transform: translateY(0); }
.nav-cta:focus-visible,
.button:focus-visible,
.site-nav a:focus-visible,
.nav-toggle:focus-visible {
  outline: 3px solid rgba(163, 32, 32, 0.28);
  outline-offset: 3px;
}
.nav-toggle { display: none; }

.hero {
  position: relative;
  display: grid;
  grid-template-columns: minmax(0, 0.95fr) minmax(420px, 1.05fr);
  min-height: calc(100vh - 128px);
  align-items: center;
  gap: 44px;
  width: min(1240px, calc(100% - 40px));
  margin: 0 auto;
  padding: 54px 0 64px;
}
.hero::before {
  display: none;
}
.hero::after {
  display: none;
}
.hero-copy { max-width: 690px; }
.eyebrow {
  margin: 0 0 14px;
  color: var(--red);
  font-size: 13px;
  font-weight: 800;
  letter-spacing: 0.13em;
  text-transform: uppercase;
}
h1, h2, h3, p { margin-top: 0; }
h1 {
  margin-bottom: 22px;
  font-size: clamp(48px, 7vw, 88px);
  line-height: 0.95;
  letter-spacing: 0;
}
h2 {
  margin-bottom: 14px;
  font-size: clamp(32px, 4vw, 56px);
  line-height: 1.02;
  letter-spacing: 0;
}
h3 { font-size: 22px; line-height: 1.12; }
.lede {
  max-width: 630px;
  color: #3a3a40;
  font-size: 20px;
}
.hero-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 12px;
  margin: 30px 0 26px;
}
.button-primary {
  color: var(--white);
  background: var(--red);
  border-color: transparent;
  box-shadow: 0 18px 34px rgba(163, 32, 32, 0.22);
}
.button-ghost {
  background: rgba(255, 255, 255, 0.74);
  border-color: rgba(5, 5, 5, 0.22);
  box-shadow: inset 0 0 0 1px rgba(255, 255, 255, 0.7);
}
.button-dark { color: var(--white); background: var(--ink); }
.proof-row {
  display: flex;
  flex-wrap: wrap;
  gap: 10px;
  color: #48484f;
  font-size: 13px;
  font-weight: 800;
}
.proof-row span {
  display: inline-flex;
  align-items: center;
  min-height: 44px;
  border: 1px solid var(--line);
  border-radius: 999px;
  padding: 12px 18px;
  background: rgba(255, 255, 255, 0.7);
}
.hero-media {
  position: relative;
  border: 12px solid var(--ink);
  border-radius: 8px;
  background: var(--ink);
  box-shadow: var(--shadow);
  overflow: hidden;
}
.hero-media::before {
  display: none;
}
.hero-media img {
  width: 100%;
  aspect-ratio: 4 / 3;
  object-fit: cover;
}

.category-band,
.product-section,
.process-section,
.content-section,
.quote-section,
.brand-story,
.feature-section,
.about-section {
  padding: 80px max(20px, calc((100vw - 1180px) / 2));
}

.brand-story {
  display: grid;
  grid-template-columns: minmax(300px, 0.8fr) minmax(0, 1.2fr);
  align-items: center;
  gap: 48px;
  background:
    radial-gradient(circle at 82% 40%, rgba(163, 32, 32, 0.12), transparent 26%),
    var(--cream);
}
.brand-story-media {
  display: grid;
  place-items: center;
  min-height: 430px;
  border: 1px solid var(--line);
  border-radius: 8px;
  background:
    radial-gradient(circle at 50% 48%, rgba(163, 32, 32, 0.08), transparent 18%),
    var(--paper);
  overflow: hidden;
}
.brand-story-media img {
  width: min(86%, 470px);
  max-height: 390px;
  object-fit: contain;
}
.brand-story p:not(.eyebrow) {
  max-width: 690px;
  color: var(--muted);
  font-size: 19px;
}
.section-head {
  max-width: 760px;
  margin-bottom: 34px;
}
.section-head p:not(.eyebrow) {
  color: var(--muted);
  font-size: 18px;
}
.section-head-row {
  display: flex;
  max-width: none;
  align-items: end;
  justify-content: space-between;
  gap: 24px;
}
.section-head-row > .button {
  flex: 0 0 auto;
  min-width: 190px;
  padding-inline: 34px;
}
.catalogue-hero {
  border-bottom: 1px solid var(--line);
}
.shop-catalogue-section {
  background: var(--white);
}
.catalogue-summary {
  display: flex;
  flex-wrap: wrap;
  gap: 10px;
  margin-bottom: 28px;
}
.catalogue-summary span {
  display: inline-flex;
  align-items: center;
  min-height: 42px;
  padding: 10px 16px;
  border: 1px solid var(--line);
  border-radius: 999px;
  background: var(--paper);
  color: #48484f;
  font-size: 13px;
  font-weight: 850;
}
.shop-product-grid {
  align-items: stretch;
}
.catalogue-product-card h2 {
  margin-bottom: 12px;
  font-size: 24px;
  line-height: 1.08;
}
.category-band {
  background: var(--ink);
  color: var(--white);
}
.category-band .eyebrow { color: #d7d9d1; }
.category-band .section-head p { color: rgba(255,255,255,0.72); }
.category-grid {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: 1px;
  background: rgba(255, 255, 255, 0.16);
  border: 1px solid rgba(255, 255, 255, 0.16);
}
.category-card {
  min-height: 220px;
  padding: 26px;
  background:
    radial-gradient(circle at 100% 0%, rgba(163, 32, 32, 0.18), transparent 28%),
    #101010;
}
.category-card span {
  color: var(--red);
  font-weight: 800;
}
.category-card p { color: rgba(255,255,255,0.68); }

.product-section { background: var(--white); }
.product-grid {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: 18px;
}
.product-card {
  position: relative;
  min-height: 390px;
  padding: 22px;
  border: 1px solid var(--line);
  border-radius: 8px;
  background: var(--paper);
  transition: transform 180ms ease, box-shadow 180ms ease;
}
.product-card-compact {
  min-height: 500px;
  padding: 0;
}
.product-card-link {
  display: flex;
  min-height: 500px;
  height: 100%;
  flex-direction: column;
  padding: 22px;
}
.product-card:hover {
  transform: translateY(-4px);
  box-shadow: 0 18px 45px rgba(16, 16, 20, 0.1);
}
.product-icon {
  display: grid;
  place-items: center;
  width: 70px;
  height: 70px;
  margin-bottom: 18px;
  border-radius: 8px;
  color: var(--white);
  background: linear-gradient(135deg, var(--ink), var(--red-dark));
  font-size: 12px;
  font-weight: 800;
  text-align: center;
}
.product-photo {
  width: 100%;
  aspect-ratio: 4 / 3;
  margin-bottom: 16px;
  border-radius: 6px;
  object-fit: cover;
  background: var(--cream);
}
.product-tag {
  margin-bottom: 8px;
  color: var(--red);
  font-size: 12px;
  font-weight: 800;
  text-transform: uppercase;
  letter-spacing: 0.08em;
}
.product-card p:not(.product-tag) { color: var(--muted); }
.product-card span {
  margin-top: auto;
  font-size: 13px;
  font-weight: 800;
}
.product-card-compact span {
  position: static;
  color: var(--red-dark);
}

.graphic-design-section {
  background: var(--paper);
}
.service-grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 18px;
}
.service-grid article {
  min-height: 310px;
  padding: 28px;
  border: 1px solid var(--line);
  border-radius: 8px;
  background: var(--white);
}
.service-grid span {
  display: inline-flex;
  margin-bottom: 32px;
  color: var(--red);
  font-size: 13px;
  font-weight: 850;
  letter-spacing: 0.12em;
}
.service-grid p {
  color: var(--muted);
}

.about-section {
  display: grid;
  grid-template-columns: minmax(300px, 0.8fr) minmax(0, 1.2fr);
  align-items: center;
  gap: 48px;
  background: var(--cream);
}
.about-media {
  border: 12px solid var(--ink);
  border-radius: 8px;
  background: var(--ink);
  box-shadow: var(--shadow);
  overflow: hidden;
}
.about-media img {
  width: 100%;
  aspect-ratio: 1 / 1;
  object-fit: cover;
}
.about-copy p:not(.eyebrow) {
  max-width: 720px;
  color: var(--muted);
  font-size: 19px;
}
.about-copy .button {
  margin-top: 14px;
}

.process-section {
  background:
    radial-gradient(circle at 18% 30%, rgba(163, 32, 32, 0.12), transparent 26%),
    linear-gradient(90deg, rgba(159, 163, 160, 0.14), rgba(5, 5, 5, 0.04)),
    var(--cream);
}
.process-panel {
  display: grid;
  grid-template-columns: 0.8fr 1.2fr;
  gap: 46px;
  align-items: start;
}
.process-list {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 16px;
}
.process-list div {
  min-height: 190px;
  padding: 24px;
  border-radius: 8px;
  background: rgba(255,255,255,0.78);
  border: 1px solid rgba(5,5,5,0.08);
}
.process-list span {
  color: var(--red);
  font-weight: 800;
}
.process-list strong {
  display: block;
  margin: 12px 0 8px;
  font-size: 20px;
}
.process-list p { color: var(--muted); }

.quote-section {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 30px;
  background:
    radial-gradient(circle at 80% 50%, rgba(163, 32, 32, 0.22), transparent 18%),
    var(--ink);
  color: var(--white);
}
.quote-section div { max-width: 720px; }
.quote-section p:not(.eyebrow) { color: rgba(255,255,255,0.72); font-size: 18px; }

.wrap {
  width: min(1180px, calc(100% - 40px));
  margin: 0 auto;
}
.page-hero {
  padding: 82px 0 58px;
  background: var(--cream);
}
.page-hero p { max-width: 680px; color: var(--muted); font-size: 18px; }
.split {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 30px;
}
.prose {
  max-width: 820px;
  color: #2f3036;
}
.prose h2,
.prose h3 {
  margin-top: 42px;
}
.prose p,
.prose li {
  color: #3a3a40;
  font-size: 18px;
}
.prose ul,
.prose ol {
  padding-left: 1.3em;
}
.prose img {
  width: 100%;
  margin: 34px 0;
  border: 10px solid var(--ink);
  border-radius: 8px;
  box-shadow: var(--shadow);
}
.blog-section { background: var(--white); }
.blog-grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 22px;
}
.blog-card {
  display: flex;
  flex-direction: column;
  min-height: 100%;
  border: 1px solid var(--line);
  border-radius: 8px;
  background: var(--paper);
  overflow: hidden;
  transition: transform 180ms ease, box-shadow 180ms ease;
}
.blog-card:hover {
  transform: translateY(-4px);
  box-shadow: 0 18px 45px rgba(16, 16, 20, 0.1);
}
.blog-card-image {
  display: block;
  background: var(--cream);
}
.blog-card-image img {
  width: 100%;
  aspect-ratio: 16 / 9;
  object-fit: cover;
}
.blog-card-copy {
  display: flex;
  flex: 1;
  flex-direction: column;
  padding: 24px;
}
.blog-card-copy h2 {
  margin-bottom: 14px;
  font-size: 26px;
  line-height: 1.05;
}
.blog-card-copy p:not(.product-tag) {
  color: var(--muted);
}
.text-link {
  margin-top: auto;
  color: var(--red);
  font-weight: 850;
}
.post-hero p:not(.eyebrow) {
  max-width: 760px;
  color: var(--muted);
  font-size: 18px;
}
.post-featured-image {
  margin-top: 56px;
}
.post-featured-image img {
  width: 100%;
  max-height: 620px;
  border: 12px solid var(--ink);
  border-radius: 8px;
  object-fit: cover;
  box-shadow: var(--shadow);
}
.post-content {
  font-size: 18px;
  line-height: 1.7;
}
.site-footer {
  padding: 54px max(20px, calc((100vw - 1180px) / 2)) 24px;
  color: var(--white);
  background: var(--ink);
}
.footer-grid {
  display: grid;
  grid-template-columns: 1.2fr 1fr 1fr;
  gap: 34px;
}
.footer-brand { margin-bottom: 18px; }
.footer-logo { width: 176px; max-height: none; }
.footer-grid p { color: rgba(255,255,255,0.68); }
.footer-grid h2 {
  font-size: 14px;
  text-transform: uppercase;
  letter-spacing: 0.12em;
}
.footer-grid a,
.footer-grid span {
  display: block;
  margin-bottom: 8px;
  color: rgba(255,255,255,0.74);
}
.footer-meta {
  display: flex;
  justify-content: space-between;
  gap: 20px;
  margin-top: 40px;
  padding-top: 22px;
  border-top: 1px solid rgba(255,255,255,0.12);
  color: rgba(255,255,255,0.54);
  font-size: 13px;
}

.woocommerce ul.products {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: 18px;
  padding: 0;
}
.woocommerce ul.products li.product {
  width: auto !important;
  margin: 0 !important;
  padding: 22px !important;
  border: 1px solid var(--line);
  border-radius: 8px;
  background: var(--paper);
}
.woocommerce ul.products li.product img {
  aspect-ratio: 4 / 3;
  object-fit: cover;
  border-radius: 6px;
  background: var(--cream);
}
.woocommerce ul.products li.product .button,
.woocommerce div.product form.cart .button {
  border: 0;
  background: var(--ink);
  color: var(--white);
}

.feature-section {
  display: grid;
  grid-template-columns: minmax(0, 0.75fr) minmax(0, 1.25fr);
  gap: 36px;
  align-items: start;
  background: var(--paper);
}
.feature-copy {
  position: sticky;
  top: 128px;
}
.feature-copy p:not(.eyebrow) {
  color: var(--muted);
  font-size: 18px;
}
.feature-grid {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 18px;
}
.feature-grid article {
  border: 1px solid var(--line);
  border-radius: 8px;
  background: var(--white);
  overflow: hidden;
}
.feature-grid img {
  width: 100%;
  aspect-ratio: 4 / 3;
  object-fit: cover;
}
.feature-grid h3,
.feature-grid p {
  padding-inline: 22px;
}
.feature-grid h3 {
  margin-top: 22px;
}
.feature-grid p {
  color: var(--muted);
  padding-bottom: 22px;
}

@media (max-width: 1040px) {
  .hero,
  .process-panel,
  .brand-story,
  .feature-section,
  .about-section {
    grid-template-columns: 1fr;
  }
  .hero { min-height: 0; }
  .category-grid,
  .product-grid,
  .service-grid,
  .blog-grid,
  .woocommerce ul.products {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }
}

@media (max-width: 780px) {
  html { scroll-padding-top: 98px; }
  [id] { scroll-margin-top: 98px; }
  .top-strip { display: none; }
  .nav-shell { width: min(100% - 28px, 1180px); }
  .nav-shell::before { display: none; }
  .nav-toggle {
    display: inline-flex;
    align-items: center;
    justify-content: center;
    min-height: 48px;
    border: 1px solid var(--ink);
    border-radius: 999px;
    background: rgba(255, 255, 255, 0.72);
    padding: 12px 18px;
    font-weight: 800;
  }
  .site-nav {
    display: none;
    position: absolute;
    left: 14px;
    right: 14px;
    top: 82px;
    flex-direction: column;
    align-items: stretch;
    gap: 6px;
    padding: 16px;
    border: 1px solid var(--line);
    border-radius: 8px;
    background: var(--paper);
    box-shadow: var(--shadow);
  }
  .site-nav.is-open { display: flex; }
  .site-nav li { display: block; }
  .site-nav a {
    width: 100%;
    justify-content: flex-start;
    padding: 13px 14px;
  }
  .site-nav .nav-cta {
    justify-content: center;
    width: 100%;
    padding: 18px 28px;
  }
  .hero {
    width: min(100% - 28px, 1180px);
    padding-top: 36px;
    gap: 28px;
  }
  .hero::before,
  .hero::after { display: none; }
  h1 { font-size: 46px; }
  h2 { font-size: 34px; }
  .lede { font-size: 18px; }
  .category-band,
  .product-section,
  .process-section,
  .content-section,
  .quote-section,
  .brand-story,
  .feature-section,
  .about-section {
    padding-top: 56px;
    padding-bottom: 56px;
  }
  .section-head-row,
  .quote-section,
  .split,
  .footer-meta {
    flex-direction: column;
    align-items: flex-start;
  }
  .category-grid,
  .product-grid,
  .process-list,
  .service-grid,
  .feature-grid,
  .blog-grid,
  .woocommerce ul.products,
  .footer-grid {
    grid-template-columns: 1fr;
  }
.product-card { min-height: 360px; }
  .product-card-compact,
  .product-card-link { min-height: 470px; }
  .brand-logo { width: 132px; height: auto; max-height: none; }
  .brand-story-media { min-height: 300px; }
  .brand-story-media img { width: min(82%, 300px); max-height: 250px; }
  .footer-logo { width: 142px; }
  .feature-copy { position: static; }
  .catalogue-summary span { width: 100%; justify-content: center; }
}